Atlas

Atlas is the core platform powering Troostwijk, Vavato and Surplex across Europe. I was part of the Seller Squad, a cross-functional team focused on simplifying the selling journey.

We design tools and flows that make it easy for sellers to get onboarded, manage, and track their lots, from creation to sale. Ensuring a smooth, efficient, and transparent process for every user.

A laptop displaying a form on a green cushioned surface.

Feature

Seller onboarding

My role

UI/UX

Team members

11+ external

Year

2025

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The challange

Multiple brands. One platform. Countless compliance rules. Our challenge: turning a technical migration into a unified, frictionless seller experience.

Overview

Feature

Create a white-labeled seller onboarding flow, including both contracting and KYC related activities. We will do this by reimagining the current onboarding flow and by partnering with Moody’s Analytics. ATLAS, our auctioning platform will integrate with Moody’s and STRIPE to ensure that sellers will only share their information once and can quickly verify themselves simply by logging into ATLAS and following a few simple instructions that will guide them through the new process.

Task list

  • Once a company has been added to ATLAS (via Broker App or Efficy), ATLAS will fetch the company related data from Orbis.

  • Sales support and Internal Product Managers can check the data on the company in ATLAS. Incase the data has not been synced, they can manually click on a button to trigger the sync with Orbis.

…and 21 tasks to go

Open laptop displaying a webpage with a form on a plain light background.

Process - UI/UX Prespective

This project transformed a complex Stripe-based onboarding into a unified Atlas experience. Clearer, faster, and easier to maintain across brands.

Workflow

  • Mapped existing Stripe flow to find friction and compliance gaps.

  • Defined user and business needs with finance, legal, and tech.

  • Rebuilt around clarity and trust, reducing steps and confusion.

  • Used Atlas components for a consistent, scalable experience.

  • Added four seller-type flows for tailored compliance handling.

  • Included logic for returning sellers needing extra documents.

  • Prototyped and validated with internal users to refine tone and flow.

Flowchart diagram showing entity flow and light flow steps for a process, with two sections titled 'Entity flow (Main flow)' and 'Entity Light Flow', including various labeled steps and documents.
Screenshot of a spreadsheet titled 'Seller datapoints' with rows of data about different entities, including descriptions, entity types, and notes. Some cells are highlighted, and the spreadsheet contains columns for entity details, contacts, and notes.

The solution

The migrated flow made our platform more trustworthy. Complex compliance steps were simplified and visually guided. Internally, teams now manage onboarding through a scalable system.

Global assets

At TBAuctions, we design for multiple brands. By using brand variables, we can easily switch between color, logos, typo sets and instantly see how a design adapts across brands. It keeps our design system consistent, saves time, and helps us visualize brand differences without duplicating work.

Result

Atlas now powers 1,500 active sellers and growing fast with 500+ new onboardings every month.

A smartphone displaying a company registration form resting on an architecture book, which is placed on a leather surface.
A person holding a tablet displaying a form on a white desk against a plain white background.

Out of scope

Some design refinements were out of scope. Like streamlining a few pages for a more user-friendly look. Since most input fields are pre-filled from our database we wanted to compress the view of that data. We also saw room to replace the stepper with progress bar and add subtle animations to make the flow feel smoother and more intuitive.

A webpage from VAVATO with a form titled "Register your business" for auctioning, including company details, contact information, and a VAT number field. The page has support links, and various annotations explaining design ideas such as a progress bar, re-use review component, edit icon, and display of unfilled fields.

Learnings

Always design with scalability in mind. UI should easily support new data points and adapt to future needs. Keep the structure agile so development teams can update it quickly, and compliance teams can extend it without friction.

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