Sellfinity

Sellfinity is transforming how companies use CRM. Turning complex data into clear insights and motivation through agile dashboards and gamification.

As the only UI/UX designer, I worked hand-in-hand with developers, the brand manager, and the sales team. From defining the visual identity to crafting the CRM’s UX and marketing presence, I helped shape Sellfinity into a tool built for growth.

A status indicator showing 'Released' with a green background.

My role

Rebrand, marketing, UI/UX

Team members

5

Year

2023

The challange

As Sellfinity grew fast, my challenge was clear.
Design a CRM that could turn rapid expansion into focused growth.

Overview

Comparison showing the old kund24 logo on the left and the new Sellfinity logo on the right against a dark background.

From Kund24 to Sellfinity
With the guidance of our Creative Director, Martin Hedberg, Kund24 evolved into Sellfinity. A new name and identity that better reflected the company’s vision.

Context
As Kund24 grew rapidly, our focus shifted toward an international audience. While many of our key clients remained local, our mindset, and our vision were already set on the future.

Screenshot of a project management dashboard on a laptop screen with a dark theme. The interface shows sections labeled 'Att göra' with status categories: 'Idag,' 'Försenade,' 'Kommande,' and 'Färdiga.' There is a calendar on the right and navigation menus on the left, including 'Dashboard,' 'Företag,' 'Kontaktpersoner,' and 'Kalender.' The webpage headline reads 'Kund24 - Before I was assigned to the project' with a date of January 2022.
Screenshot of a dark-themed digital dashboard, titled "Sellfinity - Rebrand, new UI/UX," showing financial and calendar data for March 2023. Features include sales goals, a calendar, task sections, and a leaderboard.
Laptop displaying data analytics and sales performance dashboard with charts, graphs, and sales figures.

Result

A modern CRM built for speed and clarity. Integrated with Fortnox, Scrive & more. Easy access to the Swedish Company Register, a dream come true for sales teams.

Learnings

Working across branding, UI, and UX taught me to step back and see the full picture. Great design isn’t just about pixels, it’s about how every piece fits together to create one cohesive product.

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